Last Updated: August 11, 2020.
1. Information We Collect
The circumstances in which parents may provide information include, without limitation, when they register for the Services, access various content or features, sign up to receive emails or other communications, use community features such as our parent community blogs and discussion forums, participate in promotions, use a send-to-a-friend feature, or directly contact us with questions or feedback. The information that parents may provide includes:
Children may provide first name and grade in child profiles on some child-facing Services.
We also may collect certain information automatically when parents or children use the Services, including:
We also may obtain additional data, or enhance, update, or add to our existing records with information we acquire from third-party sources, such as data aggregators and third party promotional partners. When parents access third-party services, such as Facebook or Twitter, through the Services to share information about the Services with others, we may collect information from these third-party services.
2. Use of Information
We may use information that we collect through the Services or from third-party sources for a variety of business purposes, including to:
3. Sharing of Information
We are committed to maintaining your trust, and we want you to understand when and with whom we may share the information we collect.
4. Data Security
We maintain reasonable security procedures to help protect against loss, misuse, unauthorized access, disclosure, alteration or destruction of the information you provide to us. While we strive to protect your information and privacy, please note that no data transmission or storage can be guaranteed to be 100% secure.
For your protection, before selling or otherwise transferring ownership of a LeapFrog-connected device, please be sure to securely remove all information from the device itself, including any play data. For more information, please contact LeapFrog Consumer Service using the information provided below.
5. Children’s Privacy
As a leading manufacturer of children’s educational toy products, LeapFrog recognizes the importance of protecting children’s information and strongly encourages parents to be actively involved in their children’s online activities.
We take steps to avoid collecting personal information from children. For example, while children may use some of our products to take photographs, create artwork, and record voice memos or video, this content is stored locally on the device and is not transferred to LeapFrog’s server. In addition, children may access child-friendly activities or play areas using only a username (such as a nickname or character name) or similar non-personal login information. Chat functionality and similar interactive features are designed to help prevent children from revealing their full names, email addresses, or similar information that could identify the child. For example, interactive chats may require children to choose from a pre-selected menu of short phrases or emoticons that do not contain personally identifiable information. We do not knowingly collect, use, or disclose personal information from children without prior parental consent, except as permitted by law.
Parents can access and control their children’s information and activities. For online play areas that contain interactive features, parents may be given additional controls to manage their children’s online activities, including the ability to set play time limits and turn certain features on and off. Prior to taking such actions, the parent may be required to log in to his or her LeapFrog account or otherwise verify his or her identity. Please note that you may need to separately access and update each child profile under your account in order for certain controls to take effect on every child’s profile. In addition, some of these controls only impact the transfer of data from the software application on your computer to LeapFrog, and not the transfer of data from the device to your computer.
If you have questions concerning our information practices with respect to children, or if you would like to review, have deleted, or stop the further collection of your child’s personal information, you may email us at firstname.lastname@example.org.
7. Links to Third Party Sites and Services
8. International Data Transfers
By using the Services, you consent to the collection, storage, processing, and transfer of your information in and to the United States and Hong Kong, or other countries and territories. While some of these countries may not offer the same level of privacy protection as your own, LeapFrog commits to uphold the privacy protections as explained in this Policy.
9. Access to Information
LeapFrog provides you with the ability to review and correct certain information that you have provided to us. If you wish to access or update your information, you may do so by logging in to an account management section on the Service. These areas are usually marked clearly as “My Account,” “Your Account,” “Edit Profile,” “Settings,” or similar names, and may offer a variety of options that allow you to update information, delete accounts or profiles, or otherwise maintain control over how your information is collected, stored, used, or shared by LeapFrog.
If you reside in the European Economic Area, you have certain rights in respect of your personal information, subject to limitations in national law. These rights include a right of access, rectification, restriction, opposition, deletion and portability, and the right to withdraw your consent. Unless these rights can be exercised as explained above, you can contact us at email@example.com or at the address below.
10. California Residents
The California Consumer Privacy Act (the “CCPA”) provides California residents with certain rights regarding their personal information that is collected by businesses, including the right to request that a business disclose what personal information it has collected about them, the right to request the deletion of personal information collected from them, the right to opt-out of the sale of their personal information (if the business sells personal information), and the right not to receive discriminatory treatment for exercising any of their privacy rights under the CCPA. These rights only apply to California residents. Any terms defined in the CCPA (Cal. Civ. Code Section 1798.140) or the Attorney General’s regulations under the CCPA have the same meaning when used in this section.
You may request that we disclose to you the following information covering the preceding 12 months:
(1) The categories of personal information we have collected about you;
(2) The categories of sources from which the personal information was collected;
(3) The business or commercial purpose for collecting or selling personal information;
(4) The categories of third parties with which we share personal information;
(5) The categories of personal information about you that we have sold and the categories of third parties to which the personal information was sold;
(6) The categories of personal information about you that we have disclosed for a business purpose and the categories of third parties to which the personal information was disclosed;
(7) The specific pieces of personal information we have collected about you.
LeapFrog has collected the following categories of personal information over the preceding 12 months:
We collect this personal information from the categories of sources described in Section 1, above. We collect this information for the business or commercial purposes described in Sections 2 and 3, above.
You have the right to request that we delete any personal information about you that we have collected from you, and that we direct any service provider to delete such personal information from its records. However, pursuant to the CCPA, your information may not be deleted under certain circumstances, including where maintenance of your personal information is necessary to: complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, to provide a good or service that you requested or that is reasonably anticipated within the context of your ongoing business relationship with us, or to otherwise perform a contract between us and you; to detect security incidents, protect against or prosecute fraudulent or illegal activity; to enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us; to comply with a legal obligation; or to otherwise use your information internally in a lawful manner that is compatible with the context in which you provided the information. For more information about these and other situations in which we may not delete your information, please see Cal. Civ. Code Section 1798.105(d).
You may submit a request to know the categories of personal information and/or the specific pieces of personal information that we have collected about you in the preceding 12 months, or a request to delete your personal information, by writing to firstname.lastname@example.org or by calling us at 1-800-701-LEAP (5327).
Pursuant to the CCPA, we will verify your identity before complying with any such request. Once we receive your request, we will verify it by matching the email address you provide to the one connected to your LeapFrog account. For requests to know specific pieces of information that we have collected, we may also ask for information about a product you purchased, and we may ask you to submit a signed declaration under penalty of perjury that you are the consumer whose personal information is the subject of the request.
You may be entitled, in accordance with applicable law, to submit a request through an authorized agent. To designate an authorized agent to exercise your rights and choices on your behalf, please provide a signed, written letter of authorization to your agent or a power of attorney pursuant to Probate Code sections 4000 to 4465 and have your agent provide us with that letter or power of attorney. We may deny a request from an authorized agent who does not submit proof that you authorized the agent to act on your behalf.
California residents have the right to know whether a business sells personal information. If a business sells personal information, California residents have the right to “opt-out” of such sales by directing the business not to sell their personal information. LeapFrog does not sell personal information to third parties, and has not sold personal information in the preceding 12 months.
In the preceding 12 months, we have disclosed for a business purpose the following categories of personal information about California residents, and we have disclosed this information to the following third parties.
We will not discriminate against you for exercising your rights and choices, although some of the functionality and features available on the Services may change or no longer be available to you.
It is our policy not to share your personal information with third parties for their direct marketing purposes. Some web browsers may transmit “do-not-track” signals to the websites with which the user communicates. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of them. Because there currently is no industry standard concerning what, if anything, websites should do when they receive such signals, LeapFrog currently does not take action in response to these signals. If and when a final standard is established and accepted, we will reassess how to respond to these signals.
11. Communications Preferences
You may choose to receive promotional emails, newsletters, and similar communications from us. You may opt out of receiving commercial emails from us by clicking on the opt-out or “unsubscribe” link included in the commercial e-mails you receive. Please note that opt-out requests may take up to 5 business days to be effective. Your opt-out request will not apply to messages that you request or that are not commercial in nature. For example, we may contact you concerning any purchases you have made with us, even if you opt out of receiving unsolicited commercial email messages.
12. Data Retention
We only retain your information for as long as it is necessary for the purposes for which it was collected.
13. Contact Us
U.S. and Canada:
LeapFrog Enterprises, Inc.
Attn: Consumer Service
6401 Hollis Street, Suite 100
Emeryville, CA 94608-1071
Australia and New Zealand:
VTech Electronics (Australia) Pty Limited
Suite 4, Level 6, 22 Albert Road
1800 862 155
Ireland and the United Kingdom:
VTech Electronics Europe Plc
Napier Court, Abingdon Science Park
Abingdon, Oxfordshire, OX14 3YT
01 702 200 0244
VTech Electronics Europe S.A.S.
24, allée des Sablières
0805 16 30 30
Rest of World:
LeapFrog Enterprises, Inc.
Attn: Consumer Service
6401 Hollis Street, Suite 100
Emeryville, CA 94608-1071
If you reside in the European Economic Area and you still have concerns about our collection and use of your information, you have a right to lodge a complaint with the Supervisory Authority for data protection in your country, such as the ICO in the UK or the CNIL in France.