LeapFrog’s Cookie Policy

Last updated: February 15, 2022

This Cookie Policy applies to all websites, connected products, mobile apps and services provided to you by LeapFrog Enterprises, Inc. and/or any of its related entities (“LeapFrog”, “we”, “our” or “us”) that post a direct link to LeapFrog’s Privacy Policy (the “Services”).

By accessing and using our Services, you acknowledge that you have read and understood the terms of this Cookie Policy and our Privacy Policy. Please read this Cookie Policy and our Privacy Policy carefully so that you know what we are doing with your information and how you can configure your cookie preferences. When you first access our website, an interface will appear that gives you the option to accept or customize your cookie preferences, and you can modify your preferences at any time by selecting the “Update Cookie Settings” link at the bottom of each web page. As explained below and in the cookie interface, strictly necessary cookies cannot be disabled except through your browser preferences.



LeapFrog may use cookies and web beacons on certain areas of our Services. Cookies are small text files that we may store on your computer or device to remember certain things about your use of our Services. This Cookie Policy describes the categories of cookies we use, the purposes for which we use them and how you can change your preferences.

We use the following types of cookies on our Services:

Strictly Necessary Cookies. These types of cookies support functionalities of our website that enable you to order products and receive information or services from our Services. For example, these cookies allows us to provide the shopping cart function that lets you to select and purchase LeapFrog products online. Certain core functionalities of our website cannot function properly without these cookies, which can only be disabled by changing your browser preferences as described below. If you decide to disable these cookies, it may prevent you from accessing certain Services on our website.

Performance Cookies. Performance cookies enable us to analyze the performance and design of our Services and detect errors. For example, this type of cookie allows us to recognize repeat visitors to our website and show which section of the website are accessed most frequently and how much time visitors spend on each page.

Functional Cookies. These cookies allow us to enhance and personalize your experience. For example, we may use these to identify the content you previously viewed on a LeapFrog website, your online order history, items you placed in a wish list or shopping cart or the nickname or device profile name you created when registering on one of our websites, web-connected applications or web-connected devices.

Advertising Cookies. We, or a service provider operating on our behalf, may place targeted advertising cookies on your computer so we can show you LeapFrog banner ads when you visit other, third party websites. We may use these cookies or web beacons to collect pseudonymous information from you while you visit our websites or other websites participating in the same network. Our targeted advertising cookies collect pseudonymous information; however, if you have a registered account with us, the information collected by us using our targeted advertising cookies may be associated with your registered account. This information is then used to display advertisements about goods and services more likely to be of interest to you when you visit those other websites.

Here is a video describing how we design our products to safeguard children's personal information and to protect children online. If you are a parent, you may like to watch along with your child, so that you can both understand how we handle their personal information and online safety.

Besides selecting (or updating) your preferences on our website’s cookie interface, you may also opt out of receiving cookies from a range of ad servers by going to either www.youronlinechoices.com/uk/ or www.networkadvertising.org and follow the instructions provided.

Web Beacons

Our Services and e-mail communications may contain electronic images known as web beacons which generally work in conjunction with cookies. We may use web beacons to combine information we collect about you. The following are examples of how we may use web beacons:

  • Count the number of people visiting our websites or using LeapFrog Services;
  • Identify which pages visitors have viewed and for how long;
  • Determine how successful a specific marketing campaign or competition has been and whether they result in sales;
  • Establish interest levels for particular items or aspects of our Websites or Services; or
  • Understand how popular a particular product or service is, how interest levels vary between LeapFrog products and other similar website usage data.

When used in an e-mail, web beacons can tell us:

  • The time the e-mail was opened,
  • If and how many times it was forwarded,
  • What links customers click on from within the e-mail message.

Disabling/Enabling Cookies on Your Browser

Besides selecting (or updating) your preferences on our website’s cookie interface, most web browsers also allow you to modify your settings to block cookies entirely, alert you every time they are being sent or allow their use by only those websites you approve. You can also delete cookies that are currently stored on your computer's hard drive. To do this, look for the cookie control settings in your web browser (usually under Tools, Options/Internet Options, Privacy/Security tab) and then make your desired selections. To learn more about cookies and how to enable/disable them go to www.aboutcookies.org.

If you choose to disable cookies, certain features of the Services may not be available or work properly.