LeapFrog Online Consumer Privacy Policy

Click here for our practices regarding children

Effective Date : January 1, 2008

Last Updated On : March 10, 2008

Thank you for visiting a Website operated by LeapFrog Enterprises, Inc. On this page, we may also call ourselves: “LeapFrog,” “we,” “our” or “us.”

Before reading further, please note that the statements below are reflective of the activities across many LeapFrog Websites and online services, and are not necessarily reflective of the activities on any single LeapFrog Website or online service.

Why do we have this Policy and how can you contact us?
The people who bring LeapFrog products to life are passionate about education and dedicated to enriching the lives of children and adults through learning. Because we believe that learning and personal development are best achieved in an atmosphere of fun and safety, your confidence in our products and our conduct is essential to our aspirations and success.

To demonstrate our concern for your privacy, we have developed the following Privacy Policy (“Policy”), which tells you – in simple terms and an easy-to-follow bulleted format – the kinds of information LeapFrog may collect through our many Websites and web-enabled products, how we may use and share that information, what steps we take to protect it, and what choices you may have to control how LeapFrog collects and uses your information.

Please take a moment to read through this Policy to ensure you are aware of our practices and what additional steps you can take to further protect your privacy . The practices and terms set forth in this Policy are addressed to all our Website visitors and product users, and therefore, unless noted otherwise, could be relevant to you, whether you are an adult, teenager, or child. We have also developed special practices for the handling of children’s personal information. To view these practices, please click here . If you have any questions or concerns about this Policy, you may contact us at:

LeapFrog Enterprises, Inc.
Attn: Consumer Service

6401 Hollis Street, Suite 100
Emeryville, CA 94608-1071

support@leapfrog.com

1-800-701-LEAP (5327)

Online Support

1. What does this Privacy Policy apply to?

Before you read this Policy, it is important to understand whether it applies to you or the specific LeapFrog Website or web-enabled product you are using. In general, this Privacy Policy applies to personal consumer information gathered through LeapFrog’s various Websites and online services. Below is a more detailed description of when this Policy applies, and when it does not.

This Privacy Policy applies only when both (a) and (b) below are true :

The Website or online service you are using is owned and operated by LeapFrog and posts a direct link to this Policy. This may include: (i) our main consumer Website – LeapFrog.com, (ii) product-branded sites such as FLYworld.com and Leapsterworld.com, (iii) our web-enabled software products (such as the FLY World Application), (iv) sites operated by LeapFrog SchoolHouse (“LFSH”), such as LeapFrogSchoolHouse.com; and, (iv) unless noted otherwise, our international Websites. For simplicity, when we are referring to all of the above sites, we may use the terms – “LeapFrog Website(s),” “our Website(s),” “our Site(s),” “our online services,” or other similar terms or combinations of these terms, such as “our Websites or online services.”
The information collected is regarding LeapFrog consumers (i.e., individuals who buy or use our products or online services, including parents/guardians, teachers, educators, children, or students) and is captured by LeapFrog via the Internet (i.e., through a LeapFrog Website or online service).

This Privacy Policy does not apply to any of the following :

Information collected by LeapFrog through offline forms (such as through a mail-in warranty card), unless we clearly note otherwise on the specific offline form or the offline data is merged and used together with online data;
Websites operated by other companies that we link to from our Sites or online services, or that provide links to our Sites or online services. We are not responsible, and disclaim any and all liability, for the practices or content of such third party websites; or,
Information given to us in a business capacity or for employment purposes, such as information about our business customers (retailers, distributors, etc.), personal information provided by artists or other professionals we hire to help create our products, or job applicant data submitted through the Careers section of our Website.

2. What are you agreeing to when you use our Websites or online services?

By using our Sites and online services, you (or, if you are a child, your parent) is agreeing to allow us to collect, use, store, and transfer your information as described in this Privacy Policy. Please note that this means, regardless of where you live, you (or, if you are a child, your parent) will be giving us permission to transfer your information to, and to store and process your information within, the United States of America or other countries where LeapFrog or our affiliates, subsidiaries, or agents maintain facilities or business operations, or otherwise seek to use the data as set forth under Section 6 below . If you (or, if you are a child, your parent) does not wish to agree to these terms, please do not provide your information when requested and immediately stop using our online services. Your use of our Websites or online services may also be subject to “terms of service” or “end-user license” agreements which are separate from this Policy. Nothing in this Policy shall be construed to limit LeapFrog’s rights and remedies under any such agreements.

Changes to this Policy

From time to time, we may update this Policy. If we do, we will note at the top of this page the date that any changes were made and/or when they go into effect. If the changes being made are material (for example, we want to use your information in ways we did not previously tell you about in this Policy or could not be reasonably expected by you), we may alert you to the changes in a more prominent way. For example, we may temporarily highlight the new or revised sections in this Policy, temporarily post a prominent notice on our home page or registration/login page, or temporarily add the word “Updated” to the title of this Policy and any hypertext links pointing to this Policy. In some instances, we may also send you an e-mail message or other communication telling you about the changes and any choices you may have or actions you can take before they go into effect. Your inaction or continued use of our Websites or online services after any such alerts or notices, or your acceptance of any changes for which we require your prior approval, will tell us that you agree to these changes. If any changes we make will affect, in a material way, the way we treat children’s personal information, we will first contact parents (or, in the school context, teachers) and obtain the required form of parental consent.

3. What information do we collect?

The information we may collect through our various Websites and online services will generally fall into one of the following categories (please carefully read and understand the definitions of the terms below, as these terms may be used repeatedly in this Policy):

Information you voluntarily provide us

Personal Information (PI) such as name, mailing address, e-mail address, phone number, credit card information (including billing and shipping information), or other information that allows us to personally identify or contact you online or off. For users of LeapFrogSchoolHouse.com or other LFSH online products or services, some of the contact information requested may be about your school or educational institution, instead of you personally. Very little, if any, personal information is ever collected directly from children or children-aged students (for more information about our practices regarding children, please see Section 10 below ).

Demographic Information such as age or date of birth, grade level or graduation date, gender, products you own or of interest to you, languages you speak, school programs that you are in, and other non-personal information about you or your hobbies, interests, or skills. Most, if not all, of this type of information is collected from adults (parents or teachers) and is in regards to their children or students. In some instances such as for registration on LeapFrog.com, demographic information may be combined and stored together with personal information.

Login Information such as username and password, secret answers to certain questions, or other similar information that allows us to authenticate you prior to giving you access to your account. For some of our online services (e.g., LeapFrog.com account), certain login information such as your username may, itself, be personal (like an e-mail address) or tied to other personal information.

Information passively or automatically collected from you

Technical Information , which may include information or characteristics about your computer or LeapFrog product, such as the type of browser and operating system you use, your computer’s Internet Protocol (IP) Address , and, for LeapFrog web-enabled products, information about the product, including product ID or serial number, applications/software stored on the device, and product license information (i.e., who is licensed/authorized to use the product or its supporting software applications, also known as Digital Rights Management information). For the most part, technical information remains anonymous (i.e., does not identify you personally), but in some cases can be traced back to personal information such as an e-mail address.

Usage Information , which may include non-personal information about how you use or browse our Websites (“Website usage” or “browsing” data), what products you buy or download online (“order history”), how you use and interact with LeapFrog web-enabled products (“product usage data”), and how you perform or score on certain tasks or activities when using our Websites or online services (“performance data”). Depending on the Website or online service you are using and the specific type of usage information being collected, usage information may be linked to your personal information or, if you are a child, to personal information about a supervising adult or administrator whose account is linked to your account.

4. How much information do we collect and when do we collect it?

The specific types and amounts of information we collect from you from the categories above will vary greatly depending on your level of interaction with our Websites or online services, but, as a general rule, will be proportionate to the service you are requesting. For example, if you just browse our Websites or online catalogue of products, you do not need to give us any personal or demographic information. We may however automatically capture certain technical information and browsing data about your visit (such as the browser type you used, which pages you visited, and how much time you spent on pages visited), but this information is not likely to identify you personally or tell us who you are. (For more on passive or automatic data collection, please see Section 5 on Cookies and other web technologies .) If you voluntarily choose to engage more actively with a LeapFrog Website or online service such as by doing any of the following, we may request or require that you provide us certain personal and/or demographic information .

Register or create an account
Purchase products, software downloads, or other services (you must be 18 years old or older)
Register products (for example, to obtain warranty protection or receive recall notices)
Sign-up for newsletters, product launch announcements, or other marketing communications
Participate in a promotion (contest, giveaway, sweepstakes, store discounts, etc.)
Use community features (such as multiplayer game play, bulletin boards, video postings, blogs, etc.)
Contact or communicate with LeapFrog Consumer Support
Participate in online surveys, studies, polls or other market research (such as Parent Panel)
Sign-up and participate in focus groups or product testing such as through LeapFrog Labs
Submit testimonials, success stories, or product ideas
Create and send e-cards, wish lists, lesson plans, gift certificates or other content using one of our send-to-friend features

Please note that depending on the LeapFrog Website or online service you are using, some, many, or all of the activities listed above may not be available. It is therefore possible that very little (if any) personal or demographic information may ever get collected from you. When they are available, some of the activities above may require that you first register or create a general account on the specific Site or online service you are visiting. To do this, you may be asked to establish unique login information, in addition to providing personal and/or demographic information.

Consequences for not providing certain information

If you choose not to provide personal or demographic information when requested, your experience using our Websites or online services may be significantly limited. For example, without submitting personal information, you will not be able to buy products at our online stores or register to stay updated about LeapFrog products. If you choose not to allow us to gather and upload certain usage information (when such options are available), we may not be able to provide you a highly rich and personalized product or Website experience.

More about product usage and performance data

When you use our web-enabled products, including when you use them offline (i.e., when they are disconnected from your computer), the physical product device which you are using and its accompanying software may keep a log of certain actions you perform while using the device. For example, the device may record such things as: (i) when you turn the device on/off, when the battery is low, whether the device is set to capture what you write with it, and other similar product usage data; (ii) how many questions you answered or left unanswered, how many questions you answered correctly versus incorrectly, and other similar performance data; and, (iii) other similar events and performance patterns, as well as general statistics about these events (such as, the total number of times you performed certain actions). The next time you connect the product device to your computer, this information may be synched up to and stored locally on your computer and, when you are next connected to the Internet and logged into your account, sent back to LeapFrog and stored on our secure web servers. In addition, the performance data we capture may be linked to the unique ID or serial number of the product device you are using, as well as to the corresponding parent/administrator account. Within the Account Settings area of the product’s software application, you or the owner of the corresponding parent/administrator account may be given the option to control whether usage information (or certain types of usage information) is captured and stored by LeapFrog.

Special note about community features

From time to time, we may provide on our Websites or online services social or community-type features that allow you to publicly post, or share with other users, messages, stories, pictures, artwork, videos, lesson plans, or other content. Along with such content, you may also be given the opportunity to post certain personal information about you or others to whom the content relates. Although we may take certain precautions to protect those who use and participate in these activities (for example, by filtering or cleansing content, using pre-generated messages, or limiting the group of people with whom users can interact and exchange information), we cannot guarantee the privacy of these areas and are not responsible for any information you post or share. We encourage you to use common sense when using these services and never to disclose personal information you do not want others to see. Any information you post or share in these areas is done so at your own risk. If any community features are made available to children users, we will be sure to obtain the required form of parental consent prior to granting children access to these areas. For more on our practices regarding children, please see Section 10 below .

5. Cookies and other web technologies

Like many other sites on the Internet today, LeapFrog may use a variety of standard technologies to: (i) enhance and personalize your experience on our Websites (including saving you the time of having to repeatedly re-enter information); (ii) generate statistics and information about traffic to our Website; and (iii) run and measure the effectiveness of certain advertising or promotional campaigns, including those run by network advertisers on our behalf. These tools may include the following:

Cookies – these are small text files that we may store on your computer to remember certain things about your visit or use of our Websites or online services. For example, cookies might be used to remember the content you previously viewed on a LeapFrog Website, your purchase order history, items you placed in a wish list or shopping cart, or the username you created when registering with one of our Sites or online services. We may use cookies to keep track of your favorite games and activities, and any points or scores you generate when playing them. We may also use cookies for security purposes, such as to lock out underage users from certain activities or services. We do not use cookies to collect personal information. However, we may use cookies to remember or store certain personal information (such as the username email address you use to login) so we can save you the time of having to re-enter this information or, together with using other cookie information, re-market to you products in which you showed interest. We may also link information contained in a cookie to personal information collected from you by other means. Most common web browsers today, such as Firefox and Internet Explorer, allow you to modify your settings to block cookies entirely, alert you every time they are being sent, or allow their use by only those websites you choose. You can also delete cookies that are currently stored on your computer’s hard drive. To do this within Firefox or Internet Explorer, go to Tools, then Options or Internet Options, and then choose the Privacy tab to make your selections. If you choose to disable cookies, certain features on our Websites or online services may not be available or work properly and you may inadvertently delete the cookie that enables you to opt-out of ads served by network advertisers on our behalf (see below for more information).

Log Files – these are files that record website activity and gather non-identifiable statistics about your visit to a LeapFrog Site or online service. Log files may help us capture, among other things: (i) your IP Address , which is a unique set of numbers assigned to your computer by your Internet Service Provider (ISP) (note that, depending on your ISP, the number assigned to your computer can be different every time you connect to the Internet); (ii) the type of browser and operating system you use; and, (iii) other information about your online session, such as the URL you came from to get to our Site and the date and time you visited our Site. In addition to using this information to better understand how our Sites are used, we may use information captured through log files such as an IP Address (together with personal information) to troubleshoot technical problems, maintain website safety and security, and if necessary, prohibit or restrict access to our Sites by certain users.

Web beacons – often used to help deliver cookies or generate log files, these are small electronic images that can be embedded within a web page or included in an e-mail message. When used, web beacons (also known as “web bugs” or “clear GIFs”) may tell us such things as: how many people are coming to our Sites; whether they are one-time or repeat visitors; which pages they’ve viewed and for how long; how well certain online advertising campaigns are converting; and, other similar Website usage data. When used in an e-mail, web beacons can tell us the time the e-mail was opened, if and how many times it was forwarded, and what links the user clicks on from within the e-mail message. Based on this information, we can adjust the content, services, and promotions we provide you to better meet your interests.

Network Advertisers

From time to time, we may hire an independent network advertising company to serve you LeapFrog banner ads when you visit other, third party websites who participate in the same advertising network. To do this more efficiently, the network advertiser may use and place on your computer certain web technologies, such as cookies and/or web beacons, to collect from you non-identifiable information (in most cases, certain technical and/or browsing data as defined in Section 3 above) while you visit our Websites or other participating websites. This information is then used to display advertisements about goods and services more likely to be of interest to you when you visit those other websites. If you would like to learn more about this practice or find out how you can opt out from allowing network advertisers to gather this information from you or use it to display targeted ads on other sites, please visit the Network Advertising Initiative (NAI)'s website at: http://networkadvertising.org/consumer/opt_out.asp .

Please note that even if you use the mechanism above to opt-out from this type of information gathering, if, at any time, you disable or delete all cookies stored on your computer, you will have also disabled the same technology (namely, cookies) used by the NAI to help prevent you from receiving this type of advertising. If you do not want this to happen to you, please make sure not to disable/delete the NAI cookie, or add NAI to the approved list of sites from whom you allow or accept cookies (see Cookies paragraph above for instructions on how to change your browser's cookie settings).

6. How do we use your information?

LeapFrog uses your information to provide the online services you request (see Section 4 )and in the manner in which we have designed them. In other words, and by way of example only, if you register at a LeapFrog Website, the information you provide will be used to give you the benefits that come with being a registered user. This may include access to exclusive content, special offers and promotions, and a free subscription to our e-mail newsletter. If you contact Consumer Support, your information will be used to respond to your inquiry or help address your concern, and to maintain a log of your consumer support history to allow for faster processing of future inquiries. If you participate in a sweepstakes or giveaway, we use your information to enter your name in the promotion, and, if you are a winner, to send you a prize and possibly post certain information about you on our Website (e.g., first name, last initial and city of residence). And, any credit card information you provide is used to fulfill and process your online purchases, as well as to provide you a convenient way to store payment information for future purchases. This is how we’ve configured these services, and so, if you request them, they will be delivered to you in this way. In some instances, we may offer you some choices on how these services are delivered, and the extent to which certain information is collected or stored by LeapFrog to provide you these services (see Section 9 for more information about these choices ).

In addition to the above, and depending on the information and the service for which it was collected, we may also use your information in the following ways:

To send you mandatory communications such as welcome letters, purchase confirmations, parental notice or consent emails, recall announcements, and other similar transactional or administrative notices;
To send you optional communications such as news, special offers, and product launch updates from LeapFrog;
To send you mailings of our product catalogue and other requested items;
To send you information about the products and services of other companies that we think might interest you (Note: These types of notices are sent by LeapFrog on behalf of other reputable companies and no personal information is shared);
To enable you to give us feedback on our products and services, such as through our Parent Panel program, periodic product research studies, and customer satisfaction surveys;
To provide you a convenient, highly relevant, and personalized experience when you use our Sites or online services (Examples may include greeting you by your first name when you revisit our Sites, making product recommendations based on online store purchases or a child’s learning progress reports, or posting a child’s game scores to an online leader board);
For identification, eligibility, and security purposes, such as to help verify your identity, confirm your eligibility in a sweepstakes, or help prevent unauthorized access to or use of your account or personal information;
To conduct internal and external market analysis and research studies; and,
To otherwise improve our products, services, and technologies to better meet your needs.

Enhancing our consumer records

In order to effectively carry out some of the uses described above, we may combine information collected from one LeapFrog Website or online service with information obtained through another LeapFrog Website or online service. In addition, we may enhance or add to our own consumer records with personal or demographic information we acquire from third party companies, and use this information for our own marketing efforts or in other ways as set forth above.

7. With whom do we share your information?

LeapFrog may share your information, including personal information, in the following situations:

When we hire vendors to perform services on our behalf , such as helping us run this Site, fulfill a contest or sweepstakes, process online store transactions, execute and optimize marketing/advertising campaigns, and manage and enhance consumer data. These companies are only allowed to obtain the personal information they need to perform the specific task they’ve been hired to do and are prohibited from using the information for any other purpose. They have also agreed to keep your information confidential and secure.
When we share your information with the family of LeapFrog companies , including our subsidiaries, affiliates, parent company, or international companies. This allows us to get a better understanding of who our consumers are worldwide, improve our products based on global needs and interests, and market our products using local resources.
When we partner with reputable, independent companies to offer you jointly-sponsored promotions on LeapFrog products . For example, we may team up with a partner company to offer you special discounts when you buy products on our Sites, and, as part of such promotion, provide our co-sponsor with certain information about consumers who used the discount and what products they purchased. This allows our partner to help measure the effectiveness of the promotion and ensure it is only being used by those intended. Typically, these partners are companies who we already know well or with whom we have a trusting business relationship (for example, our licensees/licensors, retail customers, or parent/teacher associations). We attempt to ensure that all our partners agree to protect the confidentiality, integrity, and security of any personal information we share with them. They are also prohibited from using this information for their own direct marketing purposes. When your information may be shared or simultaneously collected by one of our partners as described above, it will either be obvious to you from the context (such as branding on the page) or you will be notified about the sharing at the time your information is requested. LeapFrog does not share any personal information collected from children with the types of partners described in this paragraph.
If we are bought or acquired by another company (either fully or partially), merged with another company, or experience a reorganization, bankruptcy, or other similar event. If any of these events occur, your information may be shared with our successor or assign (i.e., the new company or the company that takes over).
If we are required to share your information by law or such action is reasonably necessary to comply with legal processes, enforce contract terms, respond to or resolve any claims (including consumer complaints), or otherwise protect the safety or rights (including intellectual property rights) of LeapFrog, our customers, consumers, or the general public.

Special note for minors about performance data and progress reports

If you are under the age of 18, certain types of performance data (such as your learning progress reports) may be shared with your parent/guardian or the person who controls the parent/administrator account linked to your account. By using our Websites or online services, you agree (or your parent agrees on your behalf) to allow us to share this information with the owner of the parent/administrator account or any other person authorized by that account. If you are not sure what this means or are ever uncertain whether you want your learning progress to be viewed by others, we encourage you to discuss this with your parent or guardian and review any options you may have to change your account settings (see Section 9 for more information about these choices ).

8. How do we protect your personal information?

LeapFrog uses a variety of administrative, technical, and physical safeguards to help protect the security of your personal information (i.e., to prevent it from being lost, stolen, misused, or accessed by an unauthorized person). These measures include, but are not limited to:

Using industry-standard encryption to protect sensitive personal information (such as credit card numbers and account passwords) when they are transmitted to LeapFrog via the web or stored locally on your computer in connection with your use of a LeapFrog software application (e.g., FLY World);
Storing your personal information in secure operating environments that are only accessible to authorized LeapFrog employees and vendors on a strict need-to-know basis; and,
Requiring our online consumers to verify their identities with unique login information before they can access or modify their account information and settings.

How you can help protect your information

You can also play a role in helping keep your personal information safe. If you are required to create a unique password to restrict access to your account, choose a password that is hard for others to guess (one that has a combination of letters, symbols, or numbers), and be sure never to reveal it to anyone else. If you use a shared or public computer, never choose to have your password remembered and make sure to log out of your account every time you leave the computer. It is your responsibility to keep your password and account information confidential at all times.

It is also your responsibility to keep your LeapFrog account information, including email address, up-to-date and accurate, and to notify us if your email account ever changes or is terminated. LeapFrog assumes no responsibility for misdirected messages (i.e., messages sent to an email account you no longer own), which could reveal personal information about you to unintended third parties.

If you own a LeapFrog web-enabled product, the product may be designed to store certain personal information on the physical device itself (for example, your name). For your protection, before selling or otherwise transferring ownership of your LeapFrog product, please be sure to clean off and securely remove from the device all of your account information, including any content such as artwork or writings that may contain personal information. One way you could do this is by connecting the product to your computer and doing one last upload or sync to your computer. In most cases, this will automatically erase the information stored on the product device.

9. How can you access and modify your personal information, opt-out, or change your account preferences and settings?

The best and simplest way to do this is to first login to your account and then go to the relevant account management section of our Website or online service where you can view and update your account information, unsubscribe from marketing communications, or modify other preferences and settings. These areas are usually marked clearly on the Site or online service (for example, they may be labeled as “My Account,” “Your Account,” “Account Settings,” “Account Information and Preferences” or other similar names), and may offer a variety of options that allow you to update information we’ve stored about you, delete accounts, and maintain control over how your information is collected, stored, or used by LeapFrog. If these options are not available for the Site or online service you are using, or you wish to make a request or modification different from what is offered or allowed within these account management areas, we offer you the following additional options.

Opting out from marketing email –At the time of registration or information collection, you are usually given the option to opt-out from receiving marketing email by un-checking a pre-selected check box. Alternatively, along with every marketing e-mail communication we send you, we provide you a process to opt-out from receiving future marketing messages of the same kind (i.e., unsubscribe). Simply follow the unsubscribe process or directions provided in the body of each such e-mail message. Please note that even if you opt out from all LeapFrog marketing communications, you may continue to receive mandatory communications from us (as noted in Section 6 above). You may also receive messages initiated or sent to you by your friends or family members using one of our send-to-friend features or other online services.
Consumer Support –You can always contact Consumer Support using the information provided at the top of this Policy .

Opting out from third party communications

If you receive marketing communications or offers that promote or advertise LeapFrog products (or otherwise mention LeapFrog), but that are initiated and sent to you by a separate, third party company (not LeapFrog or its hired agents), you will need to follow the unsubscribe process provided by such third party company. The process for opting out of these communications may be outlined in the third party’s privacy policy.

10. How do we handle children’s personal information?

As a leading manufacturer of children’s educational products, LeapFrog recognizes the importance of protecting children’s information and strongly encourages parents to be actively involved in their children’s online activities. For this reason, we have adopted an additional set of practices for the collection and handling of children’s personal information. Before reading these additional policies, please make sure to also review Sections 1–9 above, which describe our general privacy practices for online consumers. Also, please note that in most cases such as in the U.S., the additional guidelines below are relevant only to children under the age of 13. In other cases such as some of our international Websites, these guidelines may be applied to a slightly different age group (such as those under 12, 14, or 16) or not at all. Also, whenever we refer to “children” below, we mean to include students who are of children age.

1. We generally collect children’s personal information from adults. Many of our Websites and online services are directed to a general audience or primarily parents or educators, and thus we do not generally collect personal information from users that we know to be children. If we do seek to have personal information about children, we will typically request and collect this information directly from a parent, teacher, or other supervising adult (but not the child) and on a portion of our Websites or online services intended for such adults. In addition, any children’s information is generally stored as part of the corresponding adult’s profile (not the child’s), and can only be accessed by the adult account owner (this may also be referred to as a “parent” or “administrator” account owner).

2. Children’s activities are accessible with little to no personal information required. Many activities we make available to children, such as online game play or uploading/viewing content, are accessible without the need to provide personal information. As an example, children can sign up and begin using some services with only a username and password, or other non-personal login information . For other activities such as a one-time contest, e-card, or tell-a-friend feature, we may ask the child for a limited amount of personal information (such as an e-mail address), and this information is only used to administer the contest or facilitate the communication, but is not stored or further used by LeapFrog once the specific one-time service has been performed. When children use some of our web-enabled products, we may automatically collect and store certain technical and usage information (as described in Section 4 above ). This type of information, if collected, is not personally identifiable, but may be linked to personal account information belonging to the supervising adult or administrator.

3. We obtain parental consent when required. If we ever seek to collect personal information directly from children (and retain that information for ongoing marketing or other uses ), we will first provide parental notice and/or obtain verifiable parental consent. Depending on the site and the intended use(s) of the child’s information, this process could vary and may, for example, involve an email notice to the parent with an opportunity to opt-out their child, or prior opt-in consent obtained and verified by the parent via e-mail, a credit card transaction, a printed form with the parent’s signature, or as otherwise permitted by law. In the case of personal information collected from children-aged students for school-related purposes, teachers of the school may be allowed to act on behalf of parents to provide the parental consent referred to in this paragraph.

4. We collect from children only the personal information we need. When collecting and storing personal information as described in bullet 3 above, we will only collect and store personal information which we feel is reasonably necessary to allow the child to participate in the activity. In other words, and only by way of example, if we do not need a certain piece of personal information (such as a phone number) to provide the service requested (like an e-newsletter subscription), we simply won’t ask the child for that information.

5. We handle children’s information according to this Policy. Unless noted differently in this Section 10 or elsewhere in this Policy, any personal information collected from children may be used , protected , and disclosed in accordance with the other terms of this Policy (as set forth in detail in Sections 1–9 above). LeapFrog does not share any personal information collected from children with third party companies.

6. Parents/teachers can access and control children’s information. Parents always have the ability to review the personal information we’ve stored about their child, request that we delete their child’s personal information, or stop the further use or online collection of their child’s personal information. The same is true for teachers with respect to the personal information collected about their children-aged students. In fact, because most children’s personal information (if any) is initially collected from a parent, teacher, or other supervising adult, and stored as part of the supervising adult’s account profile, the designated account management area for that profile naturally allows the supervising adult to view, update, or delete their child/student’s information or change how we are permitted to use it. Also, through the use of parent or administrator accounts (required with many of our non-school, web-enabled products), we empower parents to set certain controls on how their children can interact with LeapFrog products, what information LeapFrog can collect and upload, and who can view their child’s progress reports. Prior to taking any of the actions above, the parent or administrator may be required to log in to their account and/or verify their identify. Please note that exercising certain parental control rights (such as requesting that we stop using your child’s information or have it deleted) may result in the termination of the child’s account and any information associated with such account, including the possible termination of any parent/administrator account associated with such account.

For additional tips on how to help children stay safe on the Internet, we recommend that you visit the following sites:

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LeapFrog Online Consumer Privacy Policy