The History of LeapFrog

Leaders in learning from the start

Nearly 20 years ago, LeapFrog founder Mike Wood was searching for a way to help his child learn to read. He wanted his child to feel confident and excited about learning, and he knew he was not alone.

LeapFrog was his answer, along with the first LeapPad learning system—a fun, interactive reading system that brought books and reading skills to life. LeapFrog has been creating bestselling educational solutions ever since—toys, systems, games and books that have been embraced by parents, children and teachers alike.

1999     |     2003    |     2008     |     2009     |     2010     |     2011     |     2012     |     2013

2013

LeapReader

The first complete learn-to-read-and-write solution 

LeapPad Ultra

The ultimate kids’ learning tablet with Wi-Fi


2012

LeapPad2

The #1 kids’ learning tablet*—made better

LeapsterGS

The ultimate learning game system


2011

LeapPad

The #1 kids’ learning tablet*


2010

Leapster Explorer

The #1 learning game system**—made better


2009

My Pal Scout

The #1 standalone toy line in Preschool Electronic Learning Toys***


2008

Tag

The #1 selling reading system****


2003

Leapster

The #1 learning game handheld†


1999

LeapPad

The #1 learning system††


* Source: The NPD Group/Retail Tracking Service; PS Electronic Learning, Learning Tablet brands as defined by LeapFrog in Dollars, Annual 2011 & Annual 2012.
** Source: The NPD Group/Retail Tracking Service; PS Electronic Learning, Educational Gaming System brands as defined by LeapFrog in Dollars, Annual 2011 & Annual 2012.
*** Source: The NPD Group/Retail Tracking Service; PS Electronic Learning, Standalone Toy Line brands as defined by LeapFrog in Dollars, Annual 2011 & Annual 2012.
**** Source: The NPD Group/Retail Tracking Service; PS Electronic Learning, learn-to-read brands as defined by LeapFrog in Dollars, Annual 2008 to 2012.
† Source: The NPD Group/Consumer Tracking Service; PS Electronic Learning Educational Handheld Toy Brands as defined by LeapFrog in Dollars, 2009, 2010.
†† Source: U.S. Retail Sales Tracking System, 1999-2003.